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Coke Studio Pakistan season 15

2024 television season From Wikipedia, the free encyclopedia

Coke Studio Pakistan season 15
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The fifteenth season of the Pakistani music television series Coke Studio Pakistan aired from 14 April to 4 July 2024 and was produced and curated by Xulfi. Maintaining the format of the previous season, this season featured 11 original compositions released as individual singles, each accompanied by a dedicated music video.[1][2][3][4]

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Artists

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Musicians

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Production

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In January 2024, Warner Music Group announced a partnership with Giraffe Pakistan.[5] This agreement granted Warner Music South Asia, a part of Warner Music Group, exclusive rights to distribute music produced for Season 15 of Coke Studio Pakistan.[6][2] Despite this collaboration, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. O Dimension, with Moiz Qazi as Producer and Amna Maqbool as Associate Producer, undertook production of the Behind the Scenes videos. Geo Network secured the exclusive media rights for the season. Additionally, Spotify continued its role as the official music streaming partner, while TikTok served as the designated entertainment partner.[7][8]

In a press release, Coke Studio Pakistan emphasized the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors was appointed to helm the music videos for each original song. These directors included established figures such as Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah.[9] During the season launch, Xulfi said:[10][11]

This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.

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Songs

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Reception

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In the wake of the Gaza war, Coca-Cola, the sponsor of the Coke Studio franchise, faced calls for a boycott.[25] This movement gained significant traction in Pakistan, where there was a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons.[26] During the boycott campaign, Rohail Hyatt, the former producer of Coke Studio Pakistan's distanced himself from the current season. In a Facebook statement, he clarified his separation from the platform, brand, and show in response to calls for his disassociation.[27] The platform itself did not issue a public statement regarding the boycott or the decline in viewership.[28]

The season was generally considered a letdown by critics and audiences alike.[29] The platform's shift to a music video format and a revised release schedule, implemented last season, sparked discussions about potential compromises between visual aesthetics and the core musical experience, resulting in a season that was easily forgotten.[30][31] A critic in Dawn, Pakistan's largest English newspaper, described Coke Studio 15 as a "good-looking disappointment."[32] Indian news portal ThePrint also noted that only a few people were loving Season 15.[33] The Express Tribune, observed that some music videos, while complementing the songs, occasionally evoked an advertising aesthetic, prompting questions about their ultimate purpose and efficacy. This critique highlighted the ongoing debate about the interplay between visual elements and their impact on the musical experience.[34][35][36] Maheen Sabeeh, writing for The News International, remarked that "this was a season that made you wonder if Coke Studio should call it a day and the platform needed to reevaluate its direction to regain its former glory."[37]

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References

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