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Colors TV
Indian general entertainment television channel From Wikipedia, the free encyclopedia
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Colors TV is an Indian general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. Its programming consists of family dramas, comedies, fantasy shows, youth-oriented reality shows, shows on crime, and television films.[1]
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History
It was launched on 21 July 2008 by Viacom18 under CEO Rajesh Kamat.[2] In April 2011, Raj Nayak was appointed CEO, replacing Rajesh Kamat, who left to join CA Media.[3]
Reception
Over the years, series like Na Aana Is Des Laado , Sasural Simar Ka, Balika Vadhu, Uttaran, Madhubala – Ek Ishq Ek Junoon, Bigg Boss, Fear Factor: Khatron Ke Khiladi , Bani Ishq Da Kamla and Udaan , Naagin and Chakravartin Ashoka Samrat helped the channel surpass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).[4][5]
Programming
International
On 21 January 2010, Colors became available on Dish Network in the United States, Canada, and Mexico, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colors TV.[6][7] Amitabh Bachchan served as brand ambassador for the UK and USA launches.[8]
Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[9][10] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[11][12] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[13] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[14] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[15] On 18 August 2017, this decision was later reversed, and Colors left Freeview and became a pay channel again.[16][17][18][19]
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Golden Petal Awards
Golden Petal Awards is an award function to honour personalities and reward them for contributing to Colors TV. It was also broadcast on the channel itself.[20][21]
Sister channels
Colors Rishtey
Programs of Pakistan channels have been aired, such as Humsafar.[22] Rishtey rebroadcasts series from many other channels as well.[23] The channel also creates original productions. Produced by BBC Media Action, Navrangi Re! is the channel's first original programming.[24]
In 2016, Viacom18 now JioStar, a Joint Venture between Viacom18 & Disney India launched a Nickelodeon programming block named "Nick Hour India" on Colors Rishtey India.[25]
On 1 March 2019, the channel was rebranded as Colors Rishtey.[26]
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References
External links
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