Competitor backlinking

Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.^[1]

Competitor backlinking can provide insights into the types of links that may contribute to higher search engine rankings.^{[citation needed]} The number and quality of backlinks may be influential and they are part of a broader array of factors that search engines use to rank websites.^{[citation needed]} These factors include content quality, keyword relevance, user engagement, and overall site architecture.^{[citation needed]} Obtaining a similar number or quality of backlinks as a competitor does not guarantee similar search engine rankings.^[2]

Another possible outcome of competitive backlinking is the identification of the type of websites that are inclined to link to a specific type of website.^{[citation needed]}