DHC Corporation

DHC Corporation (株式会社ディーエイチシー, Kabushiki-gaisha Dī Eichi Shī), initials of Daigaku Honyaku Center (大学翻訳センター, Daigaku Honyaku Sentā; lit. "University Translation Center") is a Japanese manufacturer dealing in cosmetics and health food supplements headquartered in Tokyo, Japan. It was established in 1972.

DHC Corporation

Native name	株式会社ディーエイチシー
Romanized name	Kabushiki-gaisha Dī Eichi Shī
Company type	KK
Industry	Cosmetics Health food Dietary supplements
Founded	1972
Headquarters	Minami-Azabu, Tokyo , Japan
Area served	Worldwide
Key people	Yoshiaki Yoshida (RD, chairman) Yoshie Takahashi (President)
Parent	Orix
Website	www.dhc.co.jp

Originally started in Japan as a translation business, DHC Corporation ventured into other enterprises and is now a leading manufacturer of cosmetics, vitamins, healthy foods, and lingerie. In addition to these ventures, DHC Corporation has an educational and publishing department, hotel and spa, and two aesthetic salons. It is also a minor shareholder in the music chart operator Oricon Inc. and a parent company to JFL affiliate station Cross FM. It started a helicopter business in 2008.^{[1][non-primary source needed]} DHC's flagship brand name is "Olive Virgin Oil".^[2]

Sponsored sporting events

• LBO Ladies Bowling Tour^[3]
• Sagan Tosu football club (on shirts)
• IFBA (International Federation of Broomball Associations) World Broomball Championships, Tomokomai, Japan (November 2014) Platinum tournament sponsor and sponsor of the Japanese broomball Team (Team Red, Team White in the Men's division), Japanese ladies broomball team, Japanese mixed broomball team and the Japanese masters' broomball team.

Anti-Korean statements by CEO and withdrawal from Korea

In 2020 and 2021, CEO Yoshiaki Yoshida made statements considered offensive to Korean people. They included promoting DHC's employment of "pure Japanese" staff and models without Korean heritage, using of the pejorative term "チョン" on DHC's official Instagram,^[4] and negatively describing their appearance.^[5] This has generated backlash and was followed by the company's exit from South Korea at the end of 2021.^[6][7]

Models appearing in DHC TV commercials

• Akihiro Miwa
• Chisato Moritaka^[8][9]
• Erika Yamakawa
• Im Jin-ah
• Kano sisters
• Maho Honda
• Naomi Hosokawa
• Nanako Fujisaki
• Suzuko Irie
• Yoshihiro Akiyama
• Yoon Eun Hye