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DMAX (Spanish TV channel)

Spanish television channel From Wikipedia, the free encyclopedia

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DMAX is a Spanish free-to-air television channel run by Warner Bros. Discovery.

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History

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Former logo used until 2016

At the end of 2011, the launch of DMAX, a specialty irritation television channel on documentaries and factuals fully owned by Unidad Editorial, was announced. The new channel replaced Veo TV on digital terrestrial television.[1] DMAX began broadcasting on January 12, 2012.[2]

DMAX underwent its first transformation on September 12, 2016, when the channel added series and movies to its programming, and it required ownership and rights by Discovery, Inc. and rebranding it from Discovery MAX to DMAX.[3] As of the same date, DMAX began to target the male audience due to the launch of DKISS, a channel owned by Grupo Radio Blanca but fed with Discovery programming, however, DKISS is aimed at a female audience.[4]

In 2017, the channel began broadcasting sports after obtaining the rights to broadcast the Australian Open,[5] later expanding its offer with the rights to broadcast the Roland–Garros Open.[6]

In 2018 the channel obtained the rights to broadcast the Winter Olympics in conjunction with Eurosport,[7] a situation that was repeated for the 2022 edition,[8] In this way, DMAX took the place of broadcasting this sporting event in Spain, which had historically been broadcast by TVE.

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Programs

DMAX shows survival, kitchen, motor, wild world and crime investigation programmes, and similar, addressing mainly a young male audience.

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Other DMAX channels

References

External links

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