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DR Ultra
Defunct Danish children's television channel From Wikipedia, the free encyclopedia
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DR Ultra was a Danish national television channel for children aged 9–14, produced by the public service broadcaster, DR. The channel launched on 4 March 2013, replacing DR Update.[1]
Along with DR Ramasjang, DR Ultra was based in Aarhus.
The station aired daily from 6:00 am to 9:00 pm.
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History
Ultra Nyt was the channel's kid-friendly news programme, presented by Inge Thorup and Jonas Madsen, among others.[2] Other programmes included the game show Kvit eller dobbelt, a children's spin-off of a historic game show (the Danish adaptation of The $64,000 Question) that had been carried for four times between the 1950s and the 90s. Gepetto News also aired on the network, though less often.
In 2020 (already as a digital-only channel) Ultra smider tøjet received international attention (and criticism) for showing naked adult bodies to children.[3][4][5]
Closure of the linear channel
In 2015, DR's general director, Maria Rørbye Rønn, wrote in a column that the 7-12 demographic was watching Disney Channel, YouTube and Netflix more than DR Ultra.[6] As a result of cost-cutting measures at DR approved in 2018, the channel was set to close in 2020.[7] DR Ultra was subsequently replaced by an online channel on its streaming service DRTV.[8] In line with the changes, the target audience changed from 7-12 to 9-14.[9] The channel closed on 2 January 2020 alongside DR3 and DR K.[10]
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Logos and identities
March 2013-2017
At that time, DR Ultra had no logo.
2017-January 2020
DR Ultra's second logo from 2017 to 2020 as a TV channel
External links
References
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