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Brigada Group

Philippine radio network From Wikipedia, the free encyclopedia

Brigada Group
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The Brigada Group of Companies is a Filipino conglomerate, with interests in entertainment and consumer goods. editions in Mindanao, a network of FM stations across the Philippines, one TV station, distribution of herbal food supplements, medicines, cosmetics and engine care products, a drug pharmacy, a garden resort and two private security agencies.[citation needed] Its subsidiary, Brigada Mass Media Corporation (BMMC) is a newspaper company and media network[1] in the Philippines.

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History

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Brigada was founded by former Bombo Radyo General Santos anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos.

Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region. As of October 18, 2023, the newspaper has stopped its circulation.

In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.[2]

Since February 2013, Brigada News FM has expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.[3]

In April 2014, Brigada News FM National Offices in Makati was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National, which later moved to Mareco-owned 105.1 in July 2023, and completing the three broadcast centers of the network, Manila, Cebu and General Santos.[4]

On March 31, 2025, Brigada News FM launched its new tagline "Be the Heart of the Delightful Philippines" for all its FM stations, promoting local tourism within the cities that host BNFM stations.

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Brigada News FM

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Overview

Brigada News FM stations are collectively known as Brigada News FM Philippines. Currently, Brigada News FM has more than 50 owned and operated FM stations across the country, the most number of stations for a news-formatted radio network compared to their other networks in AM radio and more are planned to be opened.[5][6][7]

Stations

Luzon
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Visayas
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Mindanao
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A majority of BMMC's stations were acquired from Baycomms (prior to the merger in 2013), hence becoming Brigada's official broadcast licensee, except the following stations that are either acquired or operated under airtime lease agreements:

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Brigada TV

Analog Free TV

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Digital Free TV

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Other Products

Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation. Brigada Healthline products are also aired as an early morning blocktimer on 91.5 Win Radio Manila as of 2017.[8]

Others

  • Brigada DigiTV, its own digital set-top-box introduced and launched on February 2024 and currently available in General Santos and surrounding areas.[9]
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References

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