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Dagrofa

Danish retail company From Wikipedia, the free encyclopedia

Dagrofa
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Dagrofa A/S is a Danish retail company with a market share of around 20% in Denmark as of 2008.[3] The company controls distribution to franchise stores operating under the SPAR and Meny brands in Denmark[4] and owns 43 stores.[1]

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In 2013, NorgesGruppen bought a 49% share in Dagrofa from Skandinavisk Holding (owner of Scandinavian Tobacco Group).[5]

In April 2017 Dagrofa announced that all Kiwi stores in Denmark would close. 30 stores will continue under the SPAR or Meny brand. [6]

From 2012 to 2020, Dagrofa recorded losses every year. In 2021, revenue returned to a positive DKK 57 million (7.66 million euros).[7]

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