Daisy Group

Daisy Group Holdings Limited, trading as Daisy Group or Daisy,^[1] is a British business-to-business (B2B) provider of IT, communications, and cloud services to UK organizations. Today, Daisy Group has two operational divisions: Daisy Corporate Services and Daisy Communications.^[2] Their head office is in Nelson, Lancashire, England, and they also have a number of other offices throughout the UK, including Birmingham, Bristol, Farnborough, Glasgow, Horsham, Leeds, London, Manchester, Nottingham, Reading, Romford, Sevenoaks and Wakefield.^[3]

Daisy Group Holdings Limited

Trade name	Daisy
Company type	Private Limited company
Industry	Information Technology
Founded	12 April 2001; 24 years ago (2001-04-12)
Headquarters	Nelson, Lancashire, England, UK
Key people	Matthew Riley (Founder and Executive Chairman) Dave McGinn (CEO)
Divisions	Daisy Communications Daisy Corporate Services
Website	daisygroup.com

History

The Daisy Group was founded in 2001 by Founder and Chairman Matthew Riley, who aimed to disrupt a monopolized business market and target an under-resourced business community with the benefit of being bound to no single network or supplier.

From a small start-up, the business experienced rapid organic growth and was named the fastest-growing technology business in the UK in the 2005 Sunday Times’ Tech Track.

In 2009, the business floated on the London Stock Exchange's Alternative Investment Market (AIM). In December 2014, Daisy once again became a private company^[4] in order to embark on its next stage of growth.

In May 2025, Daisy Group announced plans to merge with the business to business division of Virgin Media O2, subject to regulatory approval from the Competition and Markets Authority.^[5]

Acquisitions

The following businesses (or certain assets from) were acquired by Daisy Group and integrated within their business:

• Vialtus,^[6] AT Communications (ATC),^{[citation needed]} Eurotel,^{[citation needed]} and Redstone^[7] (2009)
• Data and telecoms companies:  BNS,^[8] Murphx,^[9] SpiriTel,^[10] Outsourcery,^[11] Telinet,^[12] Network Europe Group,^[13] and Worldwide^{[citation needed]} (2010-2012)
• IT companies: Net Crowd,^[14] Indecs,^[15] Layer 3,^[16] and Daisy Data Centre (2013-2014)
• IT company Damovo UK^[17] and Managed Service Provider Phoenix IT Group (2015)^[18]
• Managed Services: Alternative Networks (2016)^[19]
• Cyber Security specialist: ECSC (2023)^[20]