Danimals

Danimals is an American brand of low-fat drinkable yogurt.^[1] Launched by Dannon in 1994, its packaging is decorated with pictures of wild animals and is popular among children and in school lunches.^[2]

Danimals

Company type	Private
Industry	Dairy products
Founded	1994; 31 years ago (1994)
Products	Yogurt
Parent	Dannon
Website	danimals.com

History

Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.^[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.^[3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."^[2]

Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack and Cody. They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses.^[4][5] They were also promoted by Ross Lynch and Bella Thorne, at the time stars of Disney Channel's Austin & Ally and Shake It Up. They starred in multiple commercials from 2013 to 2014 and promoted a sweepstake for a trip to Walt Disney World.^[6]

Variations

One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.^[7] The same design concept is used in Danimals Squeezables.^[3] The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially designed cup without the need for a spoon.^[4]

In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system.^[8]

Ingredients and nutrition

Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving,^[9] accounting for 72 percent of the total calories.^[10] Their fruit flavors do not contain any real fruit.^[9] As of 2019, their products are Non-GMO Project verified.^[11]