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Darrell Survey

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The Darrell Survey, also known as the Darrell Survey Company, is an American independent research firm that tracks sporting goods, with a focus on golf equipment usage.[1] It was founded by Eddie Darrell[2] in 1932 and is currently based in Los Angeles.[3]

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The Darrell Survey reports on golf equipment used during PGA Tour events,[4][5][6][7][8] as well as at tournaments on the Korn Ferry Tour, LPGA, and Champions Tours. Darrell Survey also covers golf tours in Asia, including the Japan Golf Tour,[9] the LPGA of Japan Tour, the PGA Tour China Series, the China LPGA Tour, and at major international amateur events.

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History

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The Darrell Survey was founded by its namesake Eddie Darrell,[10][11] who began the survey in 1932.[12][9] Darrell travelled with the then-new PGA Tour, monitoring the use of golf equipment.[13] Specifically, Darrell recorded what balls and clubs were being used by every player on tour.[14]

Darrell operated the survey with his wife Virginia until his death in 1972,[12] after which she took over.[15] She ran it until 1980,[16] when it was purchased by Susan Naylor, who bought the company from Eddie Darrell's widow, Virginia.[17][18] The company surveys the LPGA Tour and others - about 220 tournaments a year.[19]

Currently, the Darrell Survey Company[20] has sports equipment polls.[12] Darrell Survey statistics are also cited by equipment companies.[9][21]

The company has representatives on the tee at each event to evaluate which equipment is being used by each golf player.[13][22][23] The Darrell Survey also allows companies to monitor the players they are sponsoring to ensure they are using their sponsored equipment on tour.[24] It also tracks player-worn logo visibility over the course of each event.[12]

The Darrell Consumer Survey also tracks detailed golf equipment-usage demographics of golfers.[25][26] It operates in the US, Japan, South Korea, China, and Southeast Asia (including Thailand, Malaysia, Singapore, and Indonesia).

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References

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