Derby (cigarette)

Derby is a Brazilian brand of cigarettes, launched in 1993 and currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco.^[1]

Derby

Product type	Cigarette
Owner	British American Tobacco
Produced by	Souza Cruz
Country	Brazil
Introduced	1993; 32 years ago (1993)
Markets	Latin America, Europe, Asia
Tagline	"The taste that won Brazil", "100% Brazil Flavor"
Carcinogenicity: IARC group 1

History

After the introduction of the brand, it eventually became the market leader in Brazil, especially in the segment of lower-income consumers, with the slogan "The taste that won Brazil" and "100% Brazil Flavor".^[2][3] The seal was for many years one of the cheaper cigarette brands in Brazil, which made it achieve high sales and the leadership of cigarette sales in the third month after launch. In 1996, the company had sales of 6.2 billion Brazilian real, with Derby as the leader in cigarette sales with 42.4% of the total.^[4]

The brand is mainly sold in Brazil, but also is or was sold in Argentina, Bolivia, Chile, Colombia, Costa Rica, Guatemala, Paraguay, Peru, Venezuela, Belgium, Germany, Romania and China.^[5][6][7]

Brazilian pack of Derby

See also

• Tobacco smoking