Design principles

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Balance

Types of balance in visual design

Thumb
The top image has symmetrical balance and the bottom image has asymmetrical balance

Hierarchy/Dominance/Emphasis

Scale/proportion

Scale in design

Increasing an element's scale in a design piece increases its value in terms of hierarchy and makes it to be seen first compared to other elements while decreasing an element's scale reduces its value.

See also

Notes

References

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