Thryv

This article is about the company formed by the 2017 merger of Dex Media and YP Holdings. For the former subsidiary of Dex One, see Dex Media (Dex One).

Thryv Holdings, Inc. is a publicly traded software as a service (SaaS) company, providing customer relationship management and online reputation management software for small businesses. It has headquarters in Dallas, Texas, and operates in 48 states across the United States of America with more than 2,400 employees. The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.^[1][2]

Thryv Holdings, Inc.

Company type	Public
Traded as	Nasdaq: THRY S&P 600 component
Industry	Software Marketing
Founded	2013; 12 years ago (2013)
Headquarters	Dallas, Texas , U.S.
Key people	Joe Walsh (CEO)
Products	SaaS Yellow Pages
Number of employees	2,400+[1]
Website	thryv.com

History

The company was created through a 2017 merger of Dex Media, a yellow pages publisher that restructured its debt in 2016 and YP Holdings, a yellow pages publisher.^[3][4][5][6] It published over 1,700 directories, both yellow and white pages, as well as search tools for businesses.^{[7][8][9][10]}

With the increasing transition to digital, mobile and online search,^[11] Thryv provides local businesses marketing products to drive customers to client sites.^[11]

The company rebranded on 15 July 2019 with a focus on its flagship software product.^[12] It reported $1.4 billion in revenue that year with a profit of $35.5 million. In October 2020, Thryv Holdings, Inc. went public through a direct listing on NASDAQ with a reported 40,000 SaaS clients.^[3]

In February 2021, the company announced a partnership with Lendio for Thryv subscribers to access Paycheck Protection Program loans and small business financing.^[13]