Digital marketing engineer

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.^[1] The need for digital marketing engineers arose, as a result of marketing becoming reliant on increasingly sophisticated digital technologies.^[2]

See also

• Digital marketing
• Demand generation
• Conversion optimization
• Web analytics
• Search engine optimization
• Software engineer