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Dior Homme

French clothing retailer for menswear From Wikipedia, the free encyclopedia

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Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Homme named Jonathan Anderson as creative director on April 17, 2025 following his exit from Loewe.[1]

History

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During the 1980s and 1990s Dior's menswear line was called Dior Monsieur.

Dior Homme was directed by Hedi Slimane from the fall/winter 2001-02 season. Under Slimane's direction, the label introduced a characteristic slim silhouette which soon took off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. From 2004 A/W, Dior Men delved into exploring the different styles of Rock and Roll. The logo currently used by Dior Men is a bee, usually in the bottom right-hand side of knitwear and the top right side in polo shirts.

Following Slimane's departure in 2007, Kris Van Assche implemented a more formal and minimal style. Over the seasons, he softened the black stiff silhouette which had become too cliché[2] and opted for models who add an athletic look to the spindly Dior Men silhouette. This new look was characterized by attention to details and color palette of shades of black, gray, blue or brown.

In late 2007 Dior Men began producing a six-piece men's skin care range, with Slimane designing the packaging. The skin care range is available for sale in France and department stores in many other countries.

Kim Jones served as the artistic director of Dior Homme between 2018 and 2025.[3] Under Jones's leadership, the Dior menswear line changed its name to Dior Men in March 2018.

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Advertising

For its advertising campaigns, Dior Homme worked with photographers including Willy Vanderperre,[4] Larry Clark,[5] Karl Lagerfeld,[6] David Sims,[7] Patrick Demarchelier,[8] Steven Meisel[9] and Alasdair McLellan.[10]

The campaigns have featured Lucas Hedges, Kylian Mbappé (2021),[11] Raphaël Quenard (2023),[12] Louis Garrel (2024)[13] and Robert Pattinson (2024).[14]

Other projects

In 2017, Dior Homme collaborated with audio manufacturer Sennheiser to produce a special line of four headphones.[15]

In 2020, Dior Men launched its first men’s ski capsule, in collaboration with specialist brands Descente, AK Skis and POC.[16]

See also

References

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