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Djungelskog
Plush toy produced by IKEA From Wikipedia, the free encyclopedia
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Djungelskog (stylised in all caps; Swedish pronunciation: [ˈjɵ̂ŋːɛlːˌskuːɡ] ⓘ, lit. 'jungle forest') is a brand of plush toy manufactured and sold by the Swedish furniture and home goods store IKEA.[‡ 1] It has quickly become one of the most popular stuffed toys sold by the company[1] alongside the stuffed shark Blåhaj.[2]
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Physical description
The most notable Djungelskog toy is a 100-centimetre (39 in) long brown bear.[‡ 1] Other variants include a 70-centimetre (28 in) lion,[‡ 2] a 66-centimetre (26 in) orangutan,[‡ 3] a 47-centimetre (19 in) panda,[‡ 4] a smaller 28-centimetre (11 in) brown bear,[‡ 5] and assorted 17-centimetre (6.7 in) animals.[‡ 6] It was originally designed for children aged 3 to 7 years old.[3]
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History
The stuffed bear was released in April 2018,[4] alongside a series of jungle-themed items with the same name. It was originally only available in countries such as Japan,[5] however it was released in the United States in July 2023 due to popular demand.[1] Although the soft toy was already highly coveted and popular, the release of the stuffed animal in the US further boosted its popularity. It became a best-selling item and had "sales five times higher than expected", according to the head of home furnishing for children for IKEA.[1] It has sustained a following on social media sites such as Reddit and Twitter.[6][7][8] Some social media users dress the stuffed animal in different clothes.[9][10]
In 2022, a bacteriophage found by students at Marist University was named after Djungelskog.[11][12]
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See also
- Blåhaj, a stuffed shark also sold by IKEA and has a similar level of popularity.
- Costco bear, a stuffed bear sold by a big box retailer that has attained a similar level of pop culture status.
References
Wikiwand - on
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