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Do Not Touch
2023 single by MiSaMo From Wikipedia, the free encyclopedia
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"Do Not Touch" is a song recorded by MiSaMo. It was released as the lead single of their debut extended play Masterpiece. The song was pre-released for streaming and digital download on July 14, 2023.
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Release and promotion
On February 9, 2023, JYP Entertainment announced that the trio would debut as MiSaMo with an extended play on July 26.[2] On June 14, they revealed the tracklist and "Do Not Touch" was confirmed as the lead single. The song was pre-released digitally on July 14 with an accompanying music video.[3][4]
On July 21, MiSaMo performed "Do Not Touch" for the first time on TV Asahi's Music Station.[5][6] On August 19, the group performed "Do Not Touch" on Venue101 Presents MiSaMo Masterpiece Show, a special live broadcast of NHK's music program Venue101.[7] They also performed the song on NHK's New Year's Eve television special, Kōhaku Uta Gassen, on December 31.[8]
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Composition
"Do Not Touch" is an R&B song[1] that highlights the charm, color and maturity of the three members. Lyrically, it discusses the importance of consent in relationships, and contains the message that everyone is a noble being worthy of respect.[9][10] Its lyrical concept is a play on the phrase "Do not touch" used as a warning against touching artwork in art galleries.[11][12] The song is composed in the key of E♭ minor with a tempo of 150 beats per minute.[13]
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Music video
The music video for "Do Not Touch", directed by Guzza, was released on July 14, 2023, the same day as the song's release.[14] It opens with MiSaMo posing like statues in a "luxurious castle compound" and is interspersed with black-and-white dance scenes reminiscent of Beyoncé's "Single Ladies" music video.[4][10] The sets and costumes used in the music video reference several classical paintings, including Botticelli's The Birth of Venus, Jean-Honoré Fragonard's The Swing, and Gustav Klimt's The Tree of Life, Stoclet Frieze.[10] It ends with a shot of the members transforming into a framed painting in an art gallery; the painting is behind a rope barrier with a sign stating "Do not touch".[15]
Credits and personnel
- MiSaMo – vocals, rap, background vocals
- Elley – background vocals
- Mayu Wakisaka – vocal director, lyricist
- MRey – producer, programming, bass, drum, guitar, keyboard, synthesizer
- Gu Hye Jin – recording engineer
- Lee Sang Yeop – recording engineer
- Tony Maserati – mixing engineer
- David K. Younghyun – mixing engineer
- Kwon Nam Woo – mastering engineer
Charts
Release history
References
External links
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