Double Diamond Burton Pale Ale

Double Diamond Burton Pale Ale is an English pale ale, first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

History

Samuel Allsopp & Sons of Burton upon Trent first brewed Double Diamond in 1876 as an India Pale Ale.^[1][2][3] Allsopp merged with Ind Coope in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s.^[4] Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond.^[5] The keg version was launched in the 1960s, and in the 1960s and the 1970s it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders".^[6]

Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer.^[7][6] Paul Burrell claimed that small scale production continued as Prince Philip drank a small bottle nightly.^[8] The keg version is currently known as Double Diamond Pale and is 3.8% ABV.^[9] Ind Coope Burton Ale (4.5% ABV), a cask conditioned version of bottled Double Diamond first brewed in 1976, is currently produced by Carlsberg UK.^[10]

In 2025, the beer was relaunched, brewed by Kirkstall Brewery^{[citation needed]}. It is 3.8% and available in 440ml cans.