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Droga5
American advertising agency From Wikipedia, the free encyclopedia
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Droga5 is an advertising agency headquartered in New York City with offices in London, Dublin and Tokyo. It was founded in 2006 by David Droga.
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David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order).[1]
In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia; this office was closed in September 2015[2] as Droga5 turned its focus to the European market and its London office, which opened in 2013.[3]
In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times, "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources."[4] Droga5's New York office relocated to Wall Street in 2014.[5][6]
The sale of Droga5 to Accenture Interactive was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $233 million. This assumed a value of $242.5 million for the 51 percent share owned by David5, LLC, identified in the Endeavor Group Holdings IPO filing as the majority owner.[7]
In 2021, Droga5 announced the opening of a new Tokyo office, with plans to expand to Brazil and China.[8] In 2024, Drago5 integrated Australian creative agency The Monkeys and also acquired Brazilian agency Soko, amidst a series of departures of prominent staff.[9]
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Notable campaigns
- Amazon - Before Alexa[10]
- Android - Friends Furever[11][12]
- Brady Campaign - End Family Fire[13][14]
- Chase - This Momma Keeps Going[15]
- Facebook - Never Lost[16]
- HBO - For the Throne[17][18]
- Hennessy - Maurice and the Black Bear School[19]
- Honey Maid - This is Wholesome[20][21]
- Huggies - Welcome to the World, Baby[22]
- IHOP - IHOb [23][24]
- MailChimp - Did You Mean MailChimp?[25]
- Marc Ecko - Still Free[26][27]
- Microsoft Bing - Decoded [28]
- The New York Times - The Truth Is Hard to Find [29] + The Truth Is Worth It[30][31]
- Newcastle Brown Ale - If We Made It[32][33]
- Paramount+ - Journey to the Peak
- Prudential - Day One[34][35]
- Puma - The After Hours Athlete[36]
- The Great Schlep feat. Sarah Silverman[37]
- Tourism Australia - Dundee (2018)[38][39]
- Under Armour - I Will What I Want[40][41]
- Rule Yourself[42][43]
- UNICEF Tap Project[44][45]
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References
External links
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