Drunk Elephant

Drunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million.^[1][2][3] The brand was originally founded in 2012 by Tiffany Masterson^[4] as part of the clean beauty movement, and had its public launch in August 2013.

After its launch, Drunk Elephant became one of the fastest-growing brands ever at Sephora,^[5] fueled in part by its popularity among younger consumers, including pre-teens, many of whom found the brand on TikTok short videos of "skincare smoothies". Drunk Elephant is the fourth most popular skincare brand in the US. ^[4]