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Ed Meier
German shoemaking company From Wikipedia, the free encyclopedia
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Eduard Meier GmbH, also known as Ed Meier, is a German shoemaking company. Founded in Munich in 1596, it is the oldest existing shoemaking company in the world, as well as one of the oldest continuously operating companies in the world.[1][2] Today, the company's headquarters and main store are located at Palais Arco, Brienner Straße 10, in Munich.
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The business was founded by Hans Mayr and was first mentioned in 1596. Mayr was selling shoes primarily to the upper class. The company was purveyor to the Saxon royal house, the House of Hohenzollern-Sigmaringen, and since 1895 also to the Bavarian royal house, holding a Royal Warrant.[3][4]
Customers could get customized shoes "for every occasion and usage" by mail order. Mayr made wooden replicas of each customer's feet and stored them for at least 30 years so that customers could choose new shoes from an illustrated catalog.[3]
At the beginning of the 20th century, Wilhelm Eduard Meier expanded the offering with ready-made high-quality shoes. After World War II, the company was rebuilt from ruins by Eduard Meier II who inherited it from his father. To maximize accuracy of fit, Meier used a pedoscope to see feet inside shoes. The result of his examinations were his patent-registered "Peduform" shoes.[5][6]
Today, the company is led by siblings Peter Eduard Meier and Brigitte Meier (13th generation).[7] Besides high-quality, ready-to-wear footwear and bespoke shoes,[8] their offering includes sports and outdoor gear, classic-style clothing and trachten, leather goods and accessories.[9] In the city of Munich, they can be delivered by horse-drawn carriage as in former times.
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