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Enterproid
American software company From Wikipedia, the free encyclopedia
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Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.
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Product
Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for enterprise mobility management and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device [1] Divide, which also includes a number of business apps for email, calendar and contacts, is available for both iOS and Android devices.[citation needed]
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History
Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.[2] The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,[3] established a headquarters in New York with offices in London and Hong Kong.
On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.[4]
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Funding
In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures.[5] The company raised $25 million,[citation needed] including an $11 million series A round in June 2011 from Google Ventures, Qualcomm Ventures and Comcast Ventures.[6] It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.[7]
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