Environics

Environics Research is a fully Canadian-owned company that provides consulting and market research services for businesses, governments, and non-profit organizations. It offers an array of research, consulting, and communications services.

Environics

Company type	Privately held corporation
Founded	Toronto, Ontario, Canada (1970 (1970))
Founder	Michael Adams
Headquarters	Toronto, Ontario, Canada
Key people	Barry Watson CEO
Services	Research
Website	www.environics.ca

The company was founded in 1970, its founding president was Michael Adams,^[1] and its CEO was Barry Watson.

Environics Research provides a unique understanding of motivations, attitudes and behaviours which allows them to help clients form solutions and act with confidence. Utilizing a range of well thought out frameworks, Environics Research not only collect, organize and simplify information, but also provide relevant insights that clients can act on. Environics Research has been measuring Social Values in Canada since 1983. Each year, they survey over 5,000 Canadians (and 5,000 Americans) which allows them to precisely track changes in Social Values over time.

The company's opinion polls results have been used by Canadian news media.^[2][3][4]

Environics Group

In addition to Environics Research Group, the Environics group of companies includes Environics Communications, a public affairs and integrated marketing communications consultancy, Nexalogy Environics, a social media analysis company, Free For All Marketing, an experiential and event marketing firm, and Environics Lipkin, a global research and motivation company.

Environics Communications (currently Proof)

Proof

Company type	Privately held company
Founded	1994
Founder	Bruce MacLellan, CEO[5]
Headquarters	Toronto, Ontario, Canada
Services	Integrated Communications Agency
Website	www.getproof.com

Environics Communications is a Canadian integrated marketing communications firm, established in 1994 by founder and current CEO Bruce MacLellan. The company's services include public relations, brand strategy and planning, creative & video, government relations, influencer marketing, and paid media, among others. In March 2017, the company released the second annual CanTrust Index, which measured Canadians' trust across a wide range of topics, industries, and sectors.

In March 2018, Environics Communications rebranded as Proof Inc. ^[6] Proof released the third annual CanTrust Index, continuing the trend of measuring Canadians' trust across topics, industries, and sectors.^[7][8][9]