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Eric Bradlow
American marketing academic From Wikipedia, the free encyclopedia
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Eric Thomas Bradlow is K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson Wharton Marketing Department, and Vice-Dean of Analytics at the Wharton School of the University of Pennsylvania.[1] He is a fellow of the American Statistical Association[2] and a fellow the American Education Research Association.[3]
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Books
- Wainer, H., Bradlow, E.T., and Wang, X. (2007), Testlet Response Theory and Its Applications, Cambridge University Press, ISBN 9780521681261.
- Bradlow, E.T., Niedermeier, K., Williams, P. (2009), Marketing in the Financial Services Industry, McGraw-Hill, New York.
References
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