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Est Cola

Soft drink from Thailand From Wikipedia, the free encyclopedia

Est Cola
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Est (stylized as est; Thai: เอส) Cola is a cola soft drink from Thailand, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.[1]

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History

Est Cola was created following the termination of the company's contract with PepsiCo, for whom it had bottled and distributed Pepsi in Thailand since 1952.[2] The Pepsi-Sermsuk split created an opportunity for Coca-Cola to become the leading soda brand in the country.[3] PepsiCo had 48% market shares in Thailand before the split (and Coca-Cola 42%), but its shares dropped to 15% after the split. The split happened after PepsiCo tried and failed to take over Sermsuk.[4]

In 2014, ThaiBev acquired Est Cola from Sermsuk for THB1.56 billion. Sermsuk remained the manufacturer of the cola.[5]

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Involvement in sports

In 2013, Est signed a 2-year partnership with Machester United to use the club's image for advertising purposes in Thailand.[6]

Est has been sponsoring the Thailand national volleyball teams both men and women since 2015.[7] A Thai volleyball club team baring the soda's name, Est Cola has also been formed which participates in international club tournaments.

References

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