Eugene Chan (professor)

Eugene Chan (or Eugene Y. Chan) is a professor of marketing and consumer science at Toronto Metropolitan University.^[1] He conducts research on how political ideology affects consumers' decisions and choices.^[2] In one of his research papers in the International Journal of Research in Marketing, he reported that conservative or right-leaning consumers were more likely to express greater emotional attachment to brands.^[3]

Eugene Chan
Occupation	Professor
Academic background
Education	Ph.D., University of Toronto
Thesis	Is There In Choice No Beauty? A Utilitarian-Hedonic Perspective to Choice Overload. Eugene Chan (2014)
Doctoral advisor	Andrew A. Mitchell
Academic work
Discipline	Marketing
Institutions	Toronto Metropolitan University
Main interests	Marketing
Website	consumologist.com

Early life

He received his undergraduate degree from the University of Michigan, master's degree from the University of Chicago, and doctoral degree from the University of Toronto.^[4]

Research

Chan has published research on how food packaging can be useful against obesity,^[5] and how merely exposure to concepts related to coffee can create a "coffee buzz" even without actual coffee consumption.^[6][7][8] He has also published research in how sexual identity influences financial risk-taking,^[9] and about how moral beliefs predict stance towards wearing face masks during the COVID-19 pandemic.^[10] For his work, he received the 2018 ANZMAC Emerging Researcher Award.^[11]

Articles

• Chan, E. Y., & Ilicic, J. (2019). "Political ideology and brand attachment". International Journal of Research in Marketing, 36(4), 630-646.
• Chan, E. Y., & Faria, A. A. (2022). "Political ideology and climate change-mitigating behaviors: Insights from fixed world beliefs". Global Environmental Change, 72, 102440.
• Chan, E. Y., & Palmeira, M. (2021). "Political ideology moderates consumer response to brand crisis apologies for data breaches". Computers in human behavior, 121, 106801.
• Chan, E. Y. (2021). "Moral foundations underlying behavioral compliance during the COVID-19 pandemic". Personality and individual differences, 171, 110463.

Awards

Chan was awarded the 2018 ANZMAC Emerging Marketing Researcher Award by the Australia and New Zealand Marketing Academy.^[12]