Eunique Jones Gibson

Eunique Jones Gibson is the founder and publisher of Because of Them We Can™, CEO of Culture Brands and a photographer, and an author and activist.^[1][2][3] She became known for creating the "Because of Them, We Can™" campaign.^{[1][4][5][6][7]}

Eunique Jones Gibson
Born	Washington, D.C., U.S.
Nationality	American
Alma mater	Bowie State University
Occupation(s)	CEO, Culture Brands
Known for	Creator of the "Because of Them, We Can™" campaign
Website	becauseofthemwecan.com

Early life and education

Eunique Jones Gibson was born in Washington, DC and grew up in Maryland.^[8] She majored in communications at the Bowie State University.^[9] After graduating, Gibson accepted a position in online advertising with Microsoft in New York City.^[8][10][11]

Career

In September 2014, Eunique introduced a new project "Por Ellos, Sí Podemos" with the start of National Hispanic Heritage Month.^[12]

In 2013, Gibson created and launched the Because of Them, We Can™ campaign during Black History Month.^{[1][4][5][13][14]} Inspired by her own sons, the photo campaign included photos of children dressed as historical Black icons.^{[1][4][5][15][16][17]} Because the campaign went viral, Eunique left her job to focus on the campaign and grow the movement.^{[1][4][15][18]} Due to her work, she received a post to the Arts Advisory Board under the White House Initiative on Educational Excellence for African Americans.^[9][19]

In February 2012, Gibson also created the photo awareness campaign "I AM Trayvon Martin" after the death of Trayvon Martin^[1][5][20] to highlight the need for racial justice.^[20]

Awards and honors

• 2018: Webby Award honoree^[8]
• 2015: 40 Under 40 Award from the Prince George's County Social Innovation Fund^[8][9]
• 2014: White House Champion of Change for the Because of Them, We Can™ campaign^[9][21]