EuroGeneral

EuroGeneral is a retailer that operates the EuroGiant discount shop chain in Ireland.

EuroGeneral Ltd.

Trade name	EuroGiant
Industry	Retail and wholesale
Founded	30 April 1990; 35 years ago (1990-04-30) in Dublin, Ireland
Headquarters	Dublin, Ireland
Number of locations	80+
Key people	Charlie O'Loughlin (CEO) Louise O'Loughlin
Revenue	€60.7 million (2014)
Number of employees	750+
Website	eurogeneral.ie eurogiant.ie

History

The company was founded on 30 April 1990 (1990-04-30) by Charlie O'Loughlin when he opened his first variety shop, "PoundCity" on Moore Street in Dublin.^[1] The business expanded, and by 1993, it had twelve shops, in Dublin, Cork and Limerick.^[2] In 2001, EuroGeneral was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 shops were later renamed "EuroGiant". The business had expanded to more than 60 shops nationwide by 2012, and to more than 80 by 2023..^[3][4]

Operations

EuroGeneral has are two main divisions, retail and wholesale. The business employs over 500 employees.^[5] The retail shops are not franchised - they are said to be all privately owned by EuroGeneral. EuroGeneral wholesale helps to meet demand from other retailers. The division now supplies over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be Ireland's Leading Online Wholesaler for Discount and Convenience Shops.^[6]