EuroGeneral

EuroGeneral is a retailer that operates the EuroGiant discount shop chain in Ireland.

EuroGeneral Ltd.

Trade name	EuroGiant
Industry	Retail and wholesale
Founded	30 April 1990; 35 years ago (1990-04-30) in Dublin, Ireland
Headquarters	Dublin, Ireland
Number of locations	80+
Key people	Charlie O'Loughlin (CEO) Louise O'Loughlin
Revenue	€60.7 million (2014)
Number of employees	750+
Website	eurogeneral.ie eurogiant.ie

History

The company was founded on 30 April 1990 (1990-04-30) by Charlie O'Loughlin when he opened his first variety shop, "PoundCity" on Moore Street in Dublin.^[1] The business expanded, and by 1993, it had twelve shops, in Dublin, Cork and Limerick.^[2] In 2001, EuroGeneral was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 shops were later renamed "EuroGiant". The business had expanded to more than 60 shops nationwide by 2012, and to more than 80 by 2023.^[3][4]

Operations

EuroGeneral has are two main divisions, retail and wholesale. The business employs over 500 employees.^[4] The retail shops are not known to use the franchise model - they are said to be all privately owned by EuroGeneral.^{[according to whom?]}

EuroGeneral's wholesale division also supplies other retailers - over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be Ireland's leading online wholesaler for discount and convenience shops.^{[5][better source needed]}