EuroGeneral

EuroGeneral is a retailer that operates the EuroGiant discount store chain in Ireland.

EuroGeneral Ltd.

Industry	Retail and wholesale
Founded	30 April 1990; 35 years ago (1990-04-30) in Dublin, Ireland
Headquarters	Dublin, Ireland
Number of locations	80+
Key people	Charlie O'Loughlin (CEO) Louise O'Loughlin
Revenue	€60.7 million (2014)
Number of employees	750+
Website	eurogeneral.ie

History

The company was founded on 30 April 1990 (1990-04-30) by Charlie O'Loughlin when he opened his first variety store, "PoundCity" on Moore Street in Dublin.^[1] More stores were opened throughout Ireland. In 2001, EuroGeneral was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 stores were later renamed "EuroGiant".

Operations

EuroGeneral has are two main divisions. Retail and Wholesale. EuroGeneral employs over 500 employees and has plans to expand. The retail stores are not franchised - they are said to be all privately owned by EuroGeneral. EuroGeneral wholesale helps to meet demand from other retailers. The division now supplies over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be "Ireland's largest online supplier of FMCG and discount lines to the retail trade.