Euroland (store)

Euroland was a Dutch variety store chain.

Euroland

Formerly	2.50 Shop (1997-2001) Knaakland (2001)
Industry	Retail
Founded	1997; 28 years ago (1997)
Number of locations	34
Area served	Netherlands
Website	euroland.nu

History

In 1997, the first 2.50 Shop opened its doors, selling everything for ƒ2.50. In 2001, the similar shop called Knaakland ("knaak" was a ƒ2.50 coin) was bought by the 2.50 Shop chain. Both shops kept their original name until the introduction of the euro, less than a year later. Both shops were rebranded to Euroland, using a logo similar to that of Knaakland, and initially selling everything for a euro.

As the assortment expanded, the initial €1-only policy was dropped, and other, more expensive goods appeared. Later on however, everything displayed on the side walls was on sale for €1 with more expensive goods occupying the middle of the store.^[1] This partitioning was intended to avoid confusion.

The chain went bankrupt in 2017.^[2]

See also

• Action
• Zeeman (chain store)
• Poundland
• Family Dollar