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Euthymol
Brand of fluoride-free toothpaste From Wikipedia, the free encyclopedia
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Euthymol is a brand of antiseptic, fluoride-free[1] toothpaste, formulated without parabens and distributed by LG H&H.[2] It is characterized by its distinctive bright pink colour, strong herbal flavor, and medicinal taste. The product is also notable for its vintage-style metal tube packaging, which features a design with only a pattern and the product name. It is marketed as helping to remove plaque, support enamel health, and provide breath-freshening benefits.[3]

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History
The brand was first launched around 1898 in the United Kingdom and was initially marketed by Parke, Davis & Co. as far back as 1896,[4] and as well as toothpaste it was sold as a variety of antiseptic powders and creams, which contained thymol, oil of wintergreen, menthol, eucalyptus oil, boric acid and indigo,[5] though modern formulations only contain the first three of those ingredients (amongst other things). The name Euthymol is a portmanteau of the words eucalyptus and thymol, which were the active ingredients of the original formulation.
The supply of Euthymol toothpaste was temporarily interrupted in mid-2013 while the product was reformulated due to changes in the European Cosmetics Regulation.[6] The new formulation of Euthymol was released to supply chains in January 2014 and was available in stores in February 2014.
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Market Presence
Euthymol is marketed in Europe, Asia, and North America, including countries such as the United Kingdom, France, Germany, the United States, South Korea, and Japan. [7] [8] [9] [10]
The product can be purchased through various retail channels including drugstores, pharmacies, and select beauty stores.[7][8][9]
See also
References
External links
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