Evolve (WWE brand)

Evolve is a brand of the American professional wrestling promotion WWE that launched on March 5, 2025. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis. Wrestlers assigned to Evolve primarily appear on the brand's weekly television program, Evolve. The brand serves as a developmental program that features up and coming wrestlers from the WWE Performance Center and the WWE Independent Development system competing in an attempt to be promoted to NXT, where advanced developmental wrestlers perform to prep for potential main roster call ups.

Evolve

Product type	Professional wrestling Sports entertainment
Owner	WWE
Produced by	Paul "Triple H" Levesque Gabe Sapolsky Shawn Michaels
Country	United States
Introduced	March 5, 2025
Related brands	Raw SmackDown NXT
Tagline	First, a prospect is ID'd. Then they EVOLVE. (2025–present)[1]
General Manager: Stevie Turner Predecessor: Evolve

In addition to Evolve's main television program, the brand's wrestlers also appear on its reality and supplementary show, WWE LFG along with the WWE ID and WWE NIL recruits.

History

Main article: WWE brand extension

In January 2025, it was reported that WWE were planning to revive independent wrestling promotion Evolve as a brand.^[2] The company trademarked the name "Evolve" on January 30, 2025, with the first set of Evolve tapings under WWE held at the WWE Performance Center in Orlando, Florida on February 7, replacing WWE NXT Level Up, which was cancelled in December 2024.^[3] During the Royal Rumble on February 1, WWE announced that the WWE Evolve program would premiere on Tubi on March 5 in the United States and on YouTube internationally.^[4]

In a press release on February 3, 2025, WWE revealed that the series would prominently feature up and coming wrestlers from the WWE Performance Center and recruits from the WWE Independent Development and WWE Next in Line systems. In this scenario, Evolve serves as an early stage developmental brand, with the goal being for the wrestlers featured on the Evolve program to move on to NXT (WWE's more advanced developmental brand), and eventually to the main roster on Raw or SmackDown.^[5]

Championships

Evolve
Championship	Current champion(s)	Reign	Date won	Days held	Location	Notes	Ref.
WWE Evolve Championship	Jackson Drake	1	4 June 2025	43+	Orlando, Fl	Defeated Keanu Carver, Edris Enofé and Sean Legacy in a fatal four way match to crown the inaugural champion.	[6]
WWE Evolve Women's Championship	Kali Armstrong	1	28 May 2025	81+	Orlando, FL	Defeated Kylie Rae, Kendal Grey and Wendy Choo in a fatal four way match to crown the inaugural champion.	[6][7]