Exactis
Data broker involved with marketing From Wikipedia, the free encyclopedia
Exactis LLC is a data broker established in 2015 and based in the U.S state of Florida. The firm reportedly handles business and consumer data in an effort to refine targeted advertising.[3]
| Industry | Marketing |
|---|---|
| Founded | 2015 |
| Headquarters | , |
| Website | http://www.exactis.com/ |
Data leak
Exactis became notable in June 2018, after a discovery by cybersecurity researcher Vinny Troia[4] detailed how the organization made nearly 340 million detailed records about United States citizens available on a publicly accessible server,[2][5][3] leaving those people at heightened risk of being impersonated, profiled or otherwise exploited through social engineering. The information has reportedly since been protected and removed from the public.[1] However, the leak is notable due to the scale of data that was exposed, surpassing the Equifax breach which had exposed 145 million customers' personal data the year prior. [6]
Exactis had reportedly accumulated some or all of its information without the knowledge or explicit consent of the data subjects.[1]
References
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