Falcon Alkoholfri Arena

Falcon Alkoholfri Arena is a football stadium in Falkenberg, Sweden. It is home to Division 1 club Falkenbergs FF and seats 5,500 spectators.^[1] The naming rights for the stadium are owned by Carlsberg Group, and the stadium is named after the Carlsberg-owned beer brand Falcon. Swedish law does not allow for the marketing of alcoholic drinks, hence the choice to name it after their alcohol-free variant.

Falcon Alkoholfri Arena

Falcon Alkoholfri Arena
Former names	Falkenberg Arena
Address	Kristineslättsallén 1
Location	Falkenberg, Sweden
Coordinates	56.8940°N 12.5115°E / 56.8940; 12.5115
Owner	Falkenberg Municipality
Capacity	5,500
Surface	Grass
Opened	2 April 2017 (2017-04-02)
Tenants
Falkenbergs FF IF Böljan

It was inaugurated on 2 April 2017 with the Superettan game Falkenbergs FF–Östers IF, 0–2.^[2]