Fathead (brand)

This article is about the brand of vinyl wall graphics. For other uses, see Fathead.

Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in Los Angeles. The ownership group is led by Chris Hetherington.

Fathead, LLC

Type of business	Private
Type of site	E-commerce
Available in	English
Founded	June 6, 2006; 19 years ago (2006-06-06)
Headquarters	Detroit, Michigan, U.S.
Area served	Worldwide
Founder(s)	Steve Warshak
Key people	Chris Hetherington (CEO) Jason Turner (COO) Jen Beaver(CPO) Mehul J.D. (CTO)
Industry	Online shopping
Products	Lifesized Wall Graphics
URL	fathead.com

History

In 2023, Fathead was acquired by a group of former athletes, led by Chris Hetherington.^[1] In 2006, a group of investors headed by Dan Gilbert, founder of Quicken Loans, purchased Fathead, Inc.^[2] Fathead was brought to Gilbert's attention by the company's president Todd Lunsford, then Quicken Loans’ Chief Marketing Officer, after Lunsford's son saw a commercial and wanted to order a Tom Brady Fathead.^{[citation needed]}

Fathead, LLC is a major company in a large family of properties in the sports and entertainment market including the NBA's Cleveland Cavaliers, the American Hockey League's Cleveland Monsters, Quicken Loans Arena now Rocket Arena, Xenith, Xeko, and Veritix.^{[citation needed]}

Products

The products Fathead makes are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl with a low-tack adhesive.