Feature.fm

Feature.fm is a marketing and advertising platform for music industry professionals like labels, artists, and other music marketers. They offer a self-serve, music-focused ad platform and a marketing suite to help artists marketing to fans in a smarter way. The Marketing Suite includes tools like Pre-Saves, Gated Unlocks & Contests, Music Smart Link Landing Pages, Audience Email Collection, Music Analytics, and other landing pages that fans engage with or are directed to the artist's content.^[2] The ad platform includes a native song advertising network through which artists can promote their songs inside music streaming services and on music websites.^[3] Artists' sponsored songs are played to people who are currently listening to streaming radio of the artist's style of music as an alternative to traditional audio ads.^[4] Feature.fm partners with streaming services to help them reduce audio ads and improve user experience by using native content as a source of advertising.

Feature.fm

Type of business	Private
Founded	2013
Headquarters	New York City, United States and Tel Aviv, Israel
Country of origin	Israel
Founder(s)	Lior Aharoni, Zohar Aharoni, Lior Shapsa
CEO	Lior Aharoni
Key people	Lior Aharoni: Co-Founder & CEO Zohar Aharoni: Co-Founder & CTO Daniel Sander: CCO[1]
Industry	Music
Products	Music Smart Links, Pre-Saves, Social Unlocks, Action Pages, Contests, Sponsored Songs, Social Advertising, Retargeting, Audience Email Collection, Audience Communications
Services	Music marketing, advertising, and analytics platform
URL	feature.fm
Launched	22 July 2014
Current status	Active

Feature.fm is currently funded by Star Farm Ventures.^[5]

Sponsored Song Partners

Feature.fm is currently partnered with 8tracks,^[6] Deezer,^[7] Audiomack, Sua Musica, and a network of music websites and blogs.

Founders

Feature.fm was founded by Lior Aharoni, Zohar Aharoni and Lior Shapsa.^{[citation needed]}