Fight Back! with David Horowitz

Fight Back! with David Horowitz was a weekly consumer advocate show that ran from 1976 to 1992.^[1] The show, hosted by David Horowitz, informed consumers about corporations and other big businesses whose products were of poor quality.^[2] The format of the show allowed for some humorous segments, such as allowing people to send in photos of unintentionally funny signs. In 1987, the show was awarded best public affairs series for a network station and Horowitz also received a regional Emmy for host/moderator.^[3]

Fight Back! with David Horowitz
Also known as	California Buyline (1976–1977) Consumer Buyline (1977–1980)
Genre	Consumer information
Created by	David Horowitz
Directed by	Glen Swanson
Presented by	David Horowitz
Opening theme	"Fight Back! Theme", sung by Steve Donn (1985–1992)
Ending theme	"Fight Back! Theme", sung by Steve Donn (1985–1992)
Country of origin	United States
Original language	English
No. of seasons	16
No. of episodes	582 (including California/Consumer Buyline)
Production
Executive producer	David Horowitz
Producers	Lloyd Thaxton Merrill M. Mazuer (Season 1)
Production location	Los Angeles, California
Editors	Steve Purcell Rich Thorne
Camera setup	Bob Betzner
Running time	30 minutes
Production companies	Consuming Media, LTD.
Original release
Network	First-run syndication
Release	September 20, 1976 (1976-09-20) – 1980 (1980)
Release	February 11, 1980 (1980-02-11) – 1992 (1992)
Related
Consumer Buyline Money Tonight (special news segments aired from 1994 to 1995)

History

In February 1980, the pilot episode of Fight Back! With David Horowitz was broadcast. As explained in a news article, Fight Back! was the same show as Consumer Buyline, but with a "larger budget." The pilot episode featured a segment shot in North Carolina, as well as a commercial challenge of a Volkswagen Rabbit. Fight Back! formally replaced "Consumer Buyline" in September 1980.^[4]

After the television show wrapped, David Horowitz continued work under the Fight Back! banner. Since 2013 the Fight Back! brand has been owned and operated by David Horowitz's daughter Amanda Horowitz, who has continued the work after her father's 2019 death.^[5]