Fiona Bloom

Fiona Bloom is a music industry publicist who runs the New York City agency The Bloom Effect.^[1]

Fiona Bloom
Occupation	Music industry publicist

Early life

Bloom grew up in St John's Wood, London.^[2] She took piano lessons as a child and trained to be a concert pianist.^[3] She moved to the U.S. after her father moved to Atlanta, Georgia for business reasons. She started training as a disk jockey and worked at college radio in Georgia State University.^[2]

Career

After receiving a degree in Speech Communications, Bloom began her professional career in 1991 at WSTR FM as the station's assistant music director,^[4] and she also served as an on-air personality.^[5] In 1994, EMI Records head Daniel Glass appointed her to the position of Director of New Artist Marketing.^[2] After working at EMI, Bloom served as the Director of Media Relations at Zero Hour Records. She started her own subsidiary record label, called 3-2-1, in 1996.^[6][7]

Bloom started her agency The Bloom Effect in 2007. That year, she was named Top Consultant/Strategist of the Year by the National Association of Recording Industry Professionals (NARIP).^[8][9] Her agency represents acts including Jesse Clegg and Wayna, who was subsequently nominated for a Grammy Award.^[10]

In 2013, Bloom set up StoryTime, a twice-weekly children's book reading session which now runs at Butterfly 7, a children's store in Brooklyn. She says the sessions are "very interactive" and have a musical element.^[3]