Firefly (marque)

Firefly (Chinese: 萤火虫; pinyin: Yínghuǒchóng) is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets.

Firefly

Company type	Brand
Industry	Automotive
Founded	December 2024; 7 months ago (2024-12)
Headquarters	Shanghai , China
Area served	China Europe (planned) Latin America (planned) Southeast Asia (planned)
Key people	Daniel Jin (president)[1]
Products	Electric vehicles
Parent	Nio Inc.
Website	firefly.world

History

The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is Europe, and the brand was described by Nio's CEO William Li as a rival to European premium small car brands including Smart and Mini.^[2] After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the Latin American and Southeast Asian markets.^[3] Nio initially planned for Firefly to be launched in Europe before China, but tariffs in Europe were blamed as the reason for the delayed launch.^[1]

At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president.^[1]

Products

• Firefly (vehicle) (2025–present), subcompact hatchback

• 
  Firefly (vehicle)

See also

• Onvo, another mass-market car brand owned by Nio Inc.