Firetrap

For other uses, see Fire Trap (disambiguation).

Firetrap is a British clothing company, founded in 1993,^[1] specialising in menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Full Circle along with previous brands SC51 and Sonnetti.

Firetrap

Product type	Clothing
Owner	Frasers Group
Country	United Kingdom
Introduced	1993 (1993)
Markets	Textile, retail
Website	firetrap.com

Firetrap grew in international markets from 2006 to 2008, under the leadership of MD John Gorman, before being sold to Sports Direct International.^{[citation needed]}

Now owned by Frasers Group (the retail company founded by Mike Ashley), Firetrap had taken part of the Sports Direct group of global brands such as Slazenger, Gelert and Kangol, among others.^[2]

Firetrap trainers, as sold in the UK, with trademark chrome logo on the side