Flow (real estate company)

Flow is an American residential real estate company founded in 2022 by Adam Neumann, the former CEO of WeWork.^[2] Headquartered in Miami, Florida,^[3] the company aims to address aspects of the housing shortage in the United States by "incorporating technology, fostering social interaction, and promoting equity for renters".^[4]

Flow

Company type	Private
Industry	Real estate
Founded	2022; 3 years ago (2022)
Founder	Adam Neumann
Headquarters	Miami, Florida , United States
Area served	Nashville, Tennessee; Atlanta; Miami; Fort Lauderdale, and Riyadh, Saudi Arabia
Number of employees	c. 150 (2023)[1]
Website	flow.life

History

Flow launched with significant backing from the venture capital firm Andreessen Horowitz, which invested $350 million in August 2022, valuing the company at over $1 billion.^[5] This funding made Flow a unicorn before it commenced operations.^[6] According to The Wall Street Journal, Andreessen Horowitz received a stake in Flow’s real estate portfolio as part of the investment.^[7]

The company initially focused on managing over 3,000 apartment units across Nashville, Tennessee, Atlanta, Georgia, and Florida (Miami and Fort Lauderdale).^[8]

In 2024, Flow expanded internationally into Saudi Arabia, partnering with local investors to develop and operate apartment complexes in Riyadh.^[9]

Business model

Flow's approach combines traditional property management with concierge services and technology solutions for renters and landlords. The company also aims to foster a sense of community among tenants through innovative social interaction models.^[10]

The company’s plans include managing both Neumann's properties and those owned by third-party landlords.^[8] Flow’s business model continues to evolve, with further details on its operational strategy yet to be disclosed as of late 2024.^[11]

Acquisitions

In May 2024, Flow acquired Whalebone, a lifestyle magazine based in Montauk, New York. Following the acquisition, the publication was renamed Flow Trip to align with the company’s branding.^[12]

In September 2024, Flow announced the acquisition of a 30% stake in Canada Global, a public real estate development company in Israel. This partnership aims to extend their real estate activities beyond Israel, initially focusing on opportunities in the United States.^[13]