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Focus@Will
From Wikipedia, the free encyclopedia
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Focus@Will is a subscription service that offers sequenced playlists of instrumental music marketed for listener's productivity improvement. The company is based out of Los Angeles.[1]
 | This article needs to be updated. (April 2025) |
Service
All of the music available at Focus@Will is instrumental,[2][3] separated into a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient.[4]
The app offers a personalized feed that take into account the skipped tracks.[5][6][4] The service also includes a timer function and a productivity tracker.[7][8]
The company showcased a white paper describing the benefits of its style of music, but it was not peer-reviewed.[9] Jack Curtis Dubowsky, a composer, described this as "flimsy pseudo-science" and compared it to Muzak, which claimed in a report in 1956 that it increased worker productivity.[9]
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History
Founder and CEO Will Henshall was previously a professional musician, who then founded a company that created online collaboration tools for musicians, sold to Avid Audio in 2003.[5][10] He cofounded Focus@Will with John Vitale and Graham Lyus.[11]
The beta version of Focus@Will was released in December 2012.[6]
Beginning in April 2013 the company expanded the service to international markets.[12][13] The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus.[12][7]
A Focus@will mobile app and freemium service were released in May 2013.[14][15][16]
The company is backed by the Pritzker Foundation, other private investors, and Singularity University.[5][1] As of February 2013, it had raised approximately $3.5 million.[1]
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References
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