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Forrester Research
Research and advisory company From Wikipedia, the free encyclopedia
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Forrester Research, Inc. is a research and advisory firm. Forrester serves clients in North America, Europe, and Asia Pacific. The firm is headquartered in Cambridge, MA with global offices in Amsterdam, London,[1] New Delhi, New York, NY, Norwalk, CT, San Francisco, Singapore, Stockholm, and Sydney.
 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (January 2025) |
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History and Key Milestones
- Forrester was founded in July 1983 by George Forrester Colony in Cambridge, MA.
- In January 2019, Forrester completed the acquisition of SiriusDecisions, a business-to-business research and advisory firm, for $245 million in cash. This acquisition expanded Forrester’s capabilities in B2B marketing, sales, and product alignment, integrating SiriusDecisions’ methodologies, including the Demand Waterfall framework.
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Leadership
- George F. Colony, chairman of the board and CEO.
References
External links
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