Frame (design magazine)

FRAME (stylized in all caps, with the "E" often mirror-reversed on its cover) is an international magazine covering interior design, architecture, product design, and exhibition design, based in Amsterdam, the Netherlands. It was founded in 1997 by Robert Thiemann and Peter Huiberts and is published by Frame Publishers. The magazine is issued six times per year and is distributed in 77 countries, with editions available in English and Korean.^[1]

FRAME

Editor	Floor Kuitert
Categories	Design
Founder	Robert Thiemann
Founded	1997
Company	Frame Publishers
Country	the Netherlands
Based in	Amsterdam
Website	www.frameweb.com/magazine
ISSN	1388-4239

Thiemann served as editor-in-chief from 1997 to 2023.^[2]

History

Frame was launched in 1997 to cover international developments in spatial design. Early content included interviews with designers and coverage of interiors, exhibitions, and material innovation.^[3]

Mark Magazine

In 2005, Frame Publishers launched Mark magazine as a sister publication focused on contemporary architecture.^[4] The magazine featured architectural interviews, project dossiers, and experimental work from emerging studios, and ceased publication in the late 2010s.^[5][6]

Projects

In 2014, Frame opened a temporary concept store in Amsterdam, designed by i29 Interior Architects. The interior used geometric illusions to reflect the magazine’s visual style.^[7] The project received international press coverage and was described by Fast Company as a “walk-in optical illusion.”^[8]

Digital Transition and Events

Frame Publishers introduced a digital membership model in the early 2020s.^[9] The publisher also launched the Great Indoors Award and later the FRAME Awards, which recognize excellence in spatial design.^[10]