Fujiya

For the British musical group, see Fujiya & Miyagi.

Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.^[2]

Fujiya Co. Ltd.

Store in Ginza, Tokyo
Native name	株式会社不二家
Company type	Public K.K.
Traded as	TYO: 2211
Founded	June 30, 1938; 87 years ago (1938-06-30)
Founder	Rin'emon Fujii
Headquarters	Tokyo , Japan
Area served	Japan
Key people	Kensuke Yamada [jp][1] (Chairman) Nobuyuki Kawamura [jp] (President)
Owner	Yamazaki Baking Bandai Namco Holdings (1.93%)

Fujii Rin'emon, founder of Fujiya (1955)

Fujiya is credited with introducing the Christmas cake to Japan.^[3]

In 2016, the company opened its first store outside Japan in Taipei, Taiwan.^[4]

Mascot

Fujiya's mascot, Peko-chan

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.^[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.^[5]

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.^[5]