Future Readiness Indicator

The Future Readiness Indicator is an indicator developed by the IMD Center for Future Readiness.^[1][2][3] It assesses large publicly listed companies on their preparedness for future trends using historical data to compare innovation, resilience, and growth. Companies receive a composite score and are ranked within their respective industries.^[4][5] It was developed by Howard Yu in 2021 and covers 182 companies across six different industries.^[6]

History

The Future Readiness Indicator was developed in 2021 by Howard Yu, with some rankings backdated to 2010 for analytical purposes only.^[7]

Methodology

The ranking derives from seven primary, equally-weighted factors: financial indicators, projected growth, business diversification, workforce diversity/ESG, R&D, innovation outcomes, and liquidity/debt status, totaling 33 distinct variables.^[8][9]

The data is publicly accessible from company outlets, news sources, and thematic reports. Factiva, CrunchBase, Espacenet, Sustainalytics, and Google Trends also supplement data collection.^[8][10]

The indicator is calculated by collecting each company's historical data, performing computations for each variable, standardizing criteria data, aggregating variables into main factors, and assigning an overall ranking.^[10] Each company is ranked from 1 (best) to n (worst, n=sample size) on a 1-100 scale.^[8]

Rankings

Automotive

Company	2025[11]	2024[12]	2023[13]	2022[14]	2021[15]	2020[13]	2019[13]	2018[13]	2017[13]	2016[13]	2015[13]	2014[13]	2013[13]	2012[13]	2011[13]	2010[13]
BYD	1	2	2	5	14	13	15	16	18	18	17	18	17	17	18	18
Tesla	2	1	1	1	1	1	1	2	3	5	10	6	4	16	11	10
Geely	3	17	17	10	9	–	–	–	–	–	–	–	–	–	–	–
Li Auto	4	9	7	14	–	–	–	–	–	–	–	–	–	–	–	–
Kia Motors	5	8	18	16	16	18	18	18	17	17	18	15	16	12	13	16
Volkswagen	6	3	3	3	6	8	5	13	11	9	7	5	10	9	10	6
Toyota	7	11	10	2	2	3	2	1	2	2	1	1	1	1	1	2
XPeng	8	15	6	12	–	–	–	–	–	–	–	–	–	–	–
General Motors	9	7	9	11	11	12	11	4	4	3	6	3	3	2	2	1
Ford Motors	10	6	5	7	4	4	3	3	1	1	2	2	2	3	3	3

Consumer packaged goods

Company	2025[16]	2024[12]	2023[17]
L'Oréal	1	1	3
Coca-Cola	2	2	1
Unilever	3	5	7
Procter & Gamble	4	3	2
Nestlé	5	4	4
Colgate-Palmolive	6	9	11
Beiersdorf	7	–	–
Diageo	8	6	5
PepsiCo	9	11	13
Monster Beverage	10	12	18

Fashion

Company	2024[18]	2023[19]	2022[20]	2021[20]
Hermès	1	2	4	3
LVMH	2	4	5	6
Inditex	3	8	13	15
Nike	4	1	1	2
Lululemon	5	7	2	1
Kering	6	3	3	5
Richemont	7	6	6	8
Prada	8	10	10	–
Zalando	9	5	7	–
Adidas	10	14	12	12

Financial services

Company	2025[21]	2024[12]	2023[22]	2022[23]	2021[24]	2020[22]	2019[22]	2018[22]	2017[22]	2016[22]	2015[22]
Mastercard	1	1	1	1	1	1	1	1	1	1	1
DBS Bank	2	3	4	5	6	6	6	5	5	5	9
Visa	3	2	2	2	2	2	2	2	2	2	2
JPMorgan Chase	4	4	3	3	13	12	7	7	10	7	7
Coinbase	5	8	–	–	–	–	–	–	–	–	–
Progressive	6	12	–	–	–	–	–	–	–	–	–
HSBC	7	6	10	14	22	21	22	19	20	18	22
Zurich Insurance	8	9	8	13	8	–	8	9	6	9	17
Allianz	9	16	12	17	10	–	–	–	–	–	–
Block, Inc.	10	10	6	6	–	–	–	–	–	–	–

Pharmaceutical

Company	2024[25]	2023[26]	2022[27]
Roche	1	5	1
Novo Nordisk	2	7	13
Eli Lilly and Company	3	3	7
AstraZeneca	4	2	3
Novartis	5	4	5
Johnson & Johnson	6	8	8
Bristol Myers Squibb	7	6	4
Merck & Co.	8	9	9
Pfizer	9	1	2
Gilead Sciences	10	14	14

Technology

Company	2024[28]	2023[29]	2022[30]	2021[31][32]
Nvidia	1	2	3	6
Microsoft	2	1	2	3
Meta Platforms	3	3	6	4
Alphabet	4	4	1	1
Apple	5	5	5	9
Amazon	6	10	4	2
AMD	7	8	8	5
Qualcomm	8	14	9	17
SAP	9	19	25	19
Netflix	10	12	29	7

Travel

Company	2025[33]
Booking Holdings	1
Airbnb	2
Marriott	3
Trip.com	4
Hilton	5
Expedia	6
Delta Air Lines	7
Royal Caribbean	8
Carnival	9
Ryanair	10
IAG	11
Singapore Airlines	12
IHG Hotels & Resorts	13
Turkish Airlines	14
Hyatt	15
United Airlines	16
H World	17
Accor	18
easyJet	19
Travel + Leisure	20