G Fuel

Not to be confused with Game Fuel.

G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in Hauppauge, New York.^[1][2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.^{[citation needed]}

G Fuel

Type	Drink mix
Manufacturer	Gamma Labs
Country of origin	United States
Introduced	2012; 13 years ago (2012)
Website	gfuel.com

G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.^[3]

Overview

Green Apple and Coconut energy formula packs

A G Fuel Watermelon tub and G Fuel Blue Ice tub

A serving of G Fuel contains 140 to 150 mg of caffeine.^[4][5] G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,^[6][7][8] game studios,^[9][10] video game media companies,^[11] and musicians, to create custom, promotional flavors.^[12]

Controversy

In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.^[13]

On June 16, 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers".^[14][15] The company also banned users who mentioned the event from their Twitch live chat.^[16] More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.^[17][14]