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Gallup Korea
South Korean market research company From Wikipedia, the free encyclopedia
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Gallup Korea (Korean: 한국갤럽) or Gallup Korea Research Institute (Korean: 한국갤럽조사연구소) is a South Korean research company. Founded by Park Moo-ik in 1974, the company became a member of Gallup International Association in 1997.[1] It is best known for conducting public surveys on political, entertainment, sports, as well as on social subjects.[7]
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Park Moo-ik (1943–2017) founded the South Korea's first public opinion survey company, Korea Survey Polls, in Jongno-gu, Seoul, in 1974.[3][8] Started correspondence with George Gallup in 1977, the company became a member of Gallup International Association in 1979.[1][3] In the same year, with George Gallup's consent for exclusive use of the "Gallup" trademark, the company changed its name to Gallup Korea or Gallup Korea Research Institute.[3][1][9]
In 1987, Gallup Korea, headed by Park Moo-ik, became the first company to successfully predict the results of a presidential election in South Korea.[8][1] Furthermore, it almost correctly projected the number of votes won by the candidates in the 1997 South Korean presidential election.[1]
In the 1990s, Gallup Korea established a database dedicated to survey results for the first time in South Korea.[9]
In 2006, Gallup Korea in association with Korean Statistical Society, established the Gallup Korea Academic Award (Korean: 한국갤럽학술상) to encourage the development of statistics and research activities in related fields. Since then it has become one of the most prestigious award in the field of statistics in South Korea.[10]
In March 2021, Gallup Korea signed a memorandum of understanding with KT Corporation to introduce artificial intelligence technology in opinion polls.[11]
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Gallup Korea is known for its public surveys or opinion polls.[7] It conducts various periodic public surveys to check current popularity and influence of political leaders, entertainers and sports athletes.[7] In 2012, it started its own survey program called 'Gallup Korea Daily Opinion', through which new survey results are announced every week which are free to be used by anyone.[9] It has also published books, including monographs and periodicals, as a result of its own survey since 1978.[3][12]
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Annual surveys
- Gallup Korea's Actor of the Year
- Gallup Korea's Singer of the Year
- Gallup Korea's Song of the Year
- Gallup Korea's Entertainer/Comedian of the Year[13]
- Gallup Korea's Athlete of the Year[14]
Quinquineal Surveys
References
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