Glassbox

Glassbox is an Israeli software company that provides digital analytics and tools to monitor user interactions on websites and mobile applications.^[1][2] Its platform captures, analyzes, and replays user sessions, supporting over one trillion digital interactions annually.^[3]

Glassbox Ltd.

Company type	Private company
Industry	Software
Founded	2010
Founders	Yoav Schreiber, Yaron Gueta, Hanan Blumstein
Headquarters	London , United Kingdom
Website	www.glassbox.com

History

Glassbox was founded in 2010 by Yoav Schreiber, Yaron Gueta, and Hanan Blumstein in Israel. By October 2018, the company had raised US$32.5 million in funding, including investment from Updata Partners, which received two seats on the company’s board.^[4]

In February 2019, TechCrunch reported that several iOS apps were using Glassbox’s analytics tools to record user interactions without explicit disclosure, raising privacy concerns about session-replay software across the mobile app industry.^[5] Certain travel and retail applications incorporated Glassbox to help developers understand customer behavior but did not clearly inform users that their taps, swipes, and screens could be recorded. Privacy experts said that while the practice was not inherently malicious, it highlighted the lack of transparency around data collection within mobile analytics tools.

Following the report, Apple reminded developers that any app recording screen activity must explicitly inform users and obtain consent. Apps failing to remove or properly disclose such code risked removal from the App Store. Glassbox stated its technology was designed to help organizations improve digital experiences and that customer contracts required compliance with privacy regulations and Apple’s policies.^[6]

In April 2020, Glassbox raised US$40 million in Series C funding to expand its analytics capabilities.^[7] Later that year, the company acquired UK-based analytics firm SessionCam to accelerate its expansion in Europe.^[8]

In June 2021, Glassbox went public on the Tel Aviv Stock Exchange, raising approximately $100 million at a valuation of $500 million.^[9]

In 2024, Glassbox was acquired by the private equity firm Alicorn, becoming privately held once again.^[10]

Products

Glassbox’s cloud-based platform captures 100% of digital customer sessions across web and mobile channels, enabling real-time analysis of user behavior, friction points, and accessibility barriers.

In 2023, the company introduced GIA, an AI-powered assistant that integrates ChatGPT technology to allow users to search and summarize customer sessions using natural language.^[11]

In 2024, Glassbox launched Voice of the Silent, an AI capability that identifies behavioral patterns among users who did not leave feedback, helping brands uncover hidden sentiment and improve digital experiences.^[12]

In 2025, Glassbox released a unified accessibility analytics tool to help enterprises measure and improve WCAG compliance directly within the platform.^[13]