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Glorb
Pseudonymous music producer From Wikipedia, the free encyclopedia
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Glorb (also known as GlorbWorldwide) is a pseudonymous YouTuber and TikToker who creates rap music using AI-generated voices of characters from the animated series SpongeBob SquarePants.
The creator's true identity has not been revealed. Songs from the creator's social media channels have gone viral and led to significant media attention, including renewed discussion on the copyright and legal implications of AI-generated content involving third-party characters.
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Identity
Glorb is pseudonymous. In an interview with Cr1TiKaL, Glorb claimed to have been leaving small hints in their music about their identity.[1] People have speculated on his identity using forums such as Reddit.[2] Glorb is not affiliated with Nickelodeon.[3][4]
Content and themes
Glorb produces their songs using generative AI technology, replicating the voices of characters from the American animated television series SpongeBob SquarePants.[5][6] Videos posted to the YouTube channel include full-length music videos, as well as briefer shorts, and in addition to featuring SpongeBob, also feature additional characters from the show including Mr. Krabs, Squidward, and Sandy Cheeks.[2]
In the videos, the SpongeBob character and his friends frequently rap about guns and drugs.[4][5] For example, the "Eugene" music video (named after the first name of Mr. Krabs) opens with an animation of a newscaster reporting on a shooting at the Chum Bucket, a restaurant which is run by Mr. Krabs' rival, Plankton.[3]
The songs and their associated music videos form an overarching story arc parodying the longtime rivalry between Mr. Krabs and Plankton in the series, portraying both characters as rap artists amidst the backdrop of a gang war, releasing multiple disses towards each other. Except for Karen, the major characters are portrayed as using stage names.[citation needed]
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Release and reception
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Glorb began uploading to YouTube and TikTok in June 2023. Their first song was "The Formula" (stylized in all caps).[2][7] The animated music video for "The Bottom 2", was uploaded on December 6, 2023, and quickly went viral, having garnered over 19 million views on YouTube as of January 2025.[8] The song has also been streamed more than 11 million times on Spotify.[4][3]
Emily Forlini of PCMag said that the images and voices were "indistinguishable" from the actual show, the frequent use of profanities and violence notwithstanding.[3]
The nature of the channel has raised copyright concerns.[4] Legal experts have debated whether music made in the style of a public figure or character is considered to be legal.[3] The use of AI-generated content and music on social media platforms has increased in recent years. K.J. Genualdo of Music Times noted parallels to "Heart on My Sleeve", a 2023 AI-generated song featuring the vocals of Drake and The Weeknd that was taken down by Universal Music Group.[6] Alexandra Roberts, a law and media professor at Northeastern University, said that the channel's use of copyrighted characters for profit could raise legal concerns, but also that the question overall was still up in the air.[5]
See also
References
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